Sembcorp - Is in Your Hands!

Advertising campaign OOH recyle reduce reuse youth

Rationale

We came up with 5 deliverables: Print ad, brand manifesto video, webpage (with Instagram feed), OOH and Collaboration proposal. We have to pitch our campaign idea to our client who is representing Sembcorp.

Print ad Series: Recycling/reducing/reusing is in your hands! We included the devices that they always use and layout the products onto the that are recyclable/ reusable/ reducible. We added a human touch to the posters which are illustrated hands that are using the devices.

Our brand manifesto!

Process

Our big idea: “Your Silence is Such a Waste”.

Our tribe is well exposed to the global environmental issues in the digital world, but they are not making enough efforts. Our targeted tribe is the digital-savvy Gen Z. They like taking charge of changing their future for the greater good but do not know what to do and only feel motivated when their efforts are appreciated. Sembcorp can show them how to make an impactful change together and prove that the tribe contributions do make a difference by encouraging them to go further for our environment.

Eventually, our ideas were chosen to be presented to the Vice President of Sembwaste. I learnt that building a positive and open-minded environment is important. It makes the process more enjoyable for everyone and also a comfortable place where we are free to speak our opinions and ideas.